The Flower of Your Home
It is a florist with a lot of tradition and history. For this project, it was necessary to modernize the identity with a smooth process, without losing the traditional and elegant essence of the brand, as well as to strengthen it gently.
Task
The objective of the visual identity is to preserve the traditional concept of the brand and seeks to refresh it with a bit of modernity without losing the essence of beauty and elegance. The next step was to create different packaging for various situations in which the product is presented.
